ECOM 301 SEU Marsol Offshore Construction E commerce Digital Marketing Plan Project

Can you acceleration me discern this Business doubt?

Digital Marketing Plan Project

You achievement for a assembly as a digital marketing director and you've been asked to provide a generic digital marketing engagement. The engagement allure run for the term of one year, starting January until December 2021.

Important note:

You can prefer any assembly to achievement delay as covet as:

It is a national assembly.

It is a startup that was symmetrical in the terminal (3 – 6) years, 2014 afront.

It can becovet to any activity sector.


Part 1, about (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2 & 3, and exercise the forthcoming in the tenor of your assembly)

1.Investigate the micro-environment as deal-out of the seat dissection for your assembly.

a.Competitors dissection

b.Suppliers and/or Digital Marketing intermediaries.

c.Customers’ persona.

2.Summaries the macro-environment wavering your assembly needs to adviser when unconditional the digital marketing engagement. (two or three waverings for each intensity are qualified)

a.Technological intensitys.

b.Legal intensitys.

c.Economic intensitys.

d.Political intensitys.

e.Social intensitys.